A craftsman sells his products to customers at a local fair. What type

QUESTION

A craftsman sells his products to customers at a local fair. What type of distribution is this an example of?

A) a direct channel
B) wholesaling
C) one intermediary
D) two intermediaries
E) three intermediaries

 

ANSWER

Answer: A
Explanation: A) A direct channel is a distribution channel in which a producer sells directly to consumers.

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