A consumer purchases a book by driving across town to a bookstore, sta

A consumer purchases a book by driving across town to a bookstore, standing in line for five minutes to pay the cashier, and then pays $5. The same book is purchased by another consumer who spends 2 minutes placing the order over the Internet for $10. The book necessarily cost the first consumer less.

Indicate whether the statement is true or false

 

ANSWER

False. The opportunity cost of driving across town and standing in line may have raised the total cost of the book to the first consumer to more than $10.

 

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