A big question at this stage in developing a new product is whether to

QUESTION

A big question at this stage in developing a new product is whether to roll out the product gradually in selected geographical areas or roll it out nationwide all at once.

A) product screening
B) product analysis
C) commercialization
D) product development
E) test marketing

ANSWER

Answer: C
Explanation: C) Commercialization is the full-scale production and marketing of the product, using information learned during test marketing. A big question in this final stage is distribution: whether to roll out the product gradually in selected geographical areas or roll it out nationwide all at once.