The video case is available on:http://www.cengage.com/management/book_content/hanson_9780170227643/index-12.html?asset=meg_whitman
Before answering the questions though, take a moment and look at the similarities between IAC and Procter & Gamble. Make sure you draw a comparison between the two companies when doing this exercise. Are there other companies that operate in a similar way?
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