Marketing-What are the four key sections / elements of an MIS (Marketing Information System)

QUESTION

What are the four key sections / elements of an MIS (Marketing Information System), and provide at least one good advantage, and one disadvantge or con about MIS?Next – List and discuss the stages or steps of a “New Product Development Process.” Are these stages or steps related to the company’s MIS in any way? Please explain why or why not…?Next list and define the four Consumer Product Classification. (What are the four groups, and outline each class based on the way that people buy products.) Be sure to give examples of the type of products belonging to each classification.

ANSWER:

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