Marketing- contemporary consumer and consumer behavior

QUESTION

Marketing- contemporary consumer and consumer behavior,What is the name of the brand for which you have a negative attitude? What are two key factors or rationale that contributed to this negative attitude? In which two ways do you think the company could potentially change your attitude towards this product?ReferencesCarrington, M.J., Neville, B.A. & Whitwell, G.J. (2010) ‘Why ethical consumers don’t walk their talk: towards a framework for understanding the gap between the ethical purchase intentions and actual buying behavior of ethically minded consumers’, Journal of Business Ethics, 97 (1), pp.139-158.Jin, H.S. & Lutz, R.J. (2013) ‘The typicality and accessibility of consumer attitudes toward television advertising: implications for the measurement of attitudes toward advertising in general’, Journal of Advertising, 42 (4), pp.343-357.Lee, C.-K., Mjelde, J.W., Kim, T.-K. & Lee, H.-M. (2014) ‘Estimating the intention-behavior gap associated with a mega event: the case of the Expo 2012 Yeosu Korea’, Tourism Management, 41, pp.168-177.

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