Marketing-MKT/421 Write a 700- to 1,050-word paper that describes

QUESTION

MKT/421Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:•A description of blue ocean strategy and its importance•A product or service that might be considered a blue ocean move and why•An alternative red ocean move for the same product or service along with the pros and cons of that strategyBlue Ocean Strategy Paper Grading GuideMKT/421 Version 13Blue Ocean Strategy Paper Grading GuideContentPointsAvailablePointsEarned6/6PointsAvailablePointsEarned2/2PointsAvailablePointsEarned2/2AdditionalComments:60 PercentAll key elements of the assignment are covered in a substantive way.o Do you describe the importance of blue ocean strategy in a waythat demonstrates your understanding of its principles?o Do you accurately identify a product or service that would beconsidered a blue ocean move?o Do you accurately identify a red ocean alternative for the sameproduct or service and successfully list the pros and cons of thestrategy?Is the content of your paper comprehensive, accurate, and persuasive?Does it display an understanding of materials covered in assignedreadings and videos?Are the major points supported by details and examples from theassigned readings and videos?Have you gone beyond the textbook for resources to complete theassignment?Have you shown your thought process in assessing the problem andarriving at a decision, not just regurgitating content from your readingsand research?Organization / DevelopmentAdditionalComments:20 PercentThe paper is 700 to 1050 words in length.The tone is appropriate to the content and assignment.Does your introduction provide a sufficient background on the topic andpreview the major points to be covered so that an executive couldunderstand your assessment from only the introduction?Is the central theme or main purpose immediately clear in your paper?Is the structure of your paper clear, logical, and easy to follow?Do subsequent sections in your paper develop and support the centraltheme?Do your conclusions and recommendations follow logically the body ofthe paper?Mechanics20 PercentThe paper—including tables and graphs, headings, title page, andreference page— is consistent with APA formatting guidelines andmeets course-level requirements.Copyright © 2013 by University of Phoenix. All rights reserved.AdditionalComments:1Blue Ocean Strategy Paper Grading GuideMKT/421 Version 13Intellectual property is recognized with in-text citations and a referencepage.Rules of grammar, usage, and punctuation are followed.Sentences are complete, clear, and concise.Sentences are well constructed, strong, and varied.Sentence transitions are present and maintain the flow of thought.Paragraph transitions are present, logical, and maintain the flowthroughout the paper.The use of the first person is avoided.Spelling is correct.TotalAvailableTotalEarned10/10Copyright © 2013 by University of Phoenix. All rights reserved.2

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