DeVry ENGL 112 WEEK 4 DISCUSSION BOARD FALL 2015

QUESTION

Week 4: Refining & Revising – Discussion

The
Role of Truth in Ad Campaigns (graded)

Read Discovering
the Truth: The Operation of Ethos in Anti-Smoking Advertising,by Rebecca
Feldmann, on pp. 678–685 in your text. In this essay, Feldmann dissects the
way the Truth antismoking campaign has achieved results by appealing to a
teenage audience’s need for independence and rebellion. She notes that the
campaign’s strategy has encouraged teens to stand up against the smoking
industry. By accepting Truth’s agenda, however, Feldmann asks, “how is the
advertising strategy of the Truth campaign that different from the deceiving
strategies employed by tobacco advertising?” (p. 684).
On
YouTube or through an Internet search, find the Truth website and some of its
antismoking videos. After learning more about the organization and viewing
some of its ads, what is your response to the question Feldmann poses
above?

ANSWER:

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