Assume there is a decrease in the number of substitutes for a good pro

Assume there is a decrease in the number of substitutes for a good produced by a profit-maximizing price-setting firm. All else constant, this would cause the firm’s ability to markup price above average cost to:

A) decrease.
B) stay the same.
C) increase.
D) cannot be determined with the information given.

 

ANSWER

C

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