The authors note that advertising can make the consumer demand for a p
The authors note that advertising can make the consumer demand for a product more elastic (price responsive) by expanding the potential range of consumers.
As this change in demand occurs (ceteris paribus), what happens to the optimal advertising-sales ratio? A) Increases
B) Decreases
C) Remains the same
D) We do not have enough information to answer this question
ANSWER
B
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