strayer mkt500 week 7 and week 8 discussions latest 2015 november

QUESTION

week 7″Hit Your Mark With Matched Messaging” Watch the video below and then respond to the questions that follow:.kaltura.com/p/956951/sp/95695100/embedIframeJs/uiconf_id/24290031/partner_id/956951?iframeembed=true&playerId=kaltura_player_1440612828&entry_id=1_j6obbvkz&flashvars[streamerType]=auto”>.kaltura.com/tiny/iaeup”>Click here for full screen viewability in a new window.Develop a brief IMC for the company or product you are working on in your assignments.First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?.strayer.edu/bbcswebdav/institution/MKT/500/1158/Week7/Week%207%20Discussion%20Grading%20Rubric.html”>Click here to view the grading rubric for this discussion.Video Segment Reference:Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from .be/k6WF0O1Mnvk”>https://youtu.be/k6WF0O1Mnvk.week 8Week 8 Discussion.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_2186985_1&nav=discussion_board&conf_id=_149354_1&course_id=_170453_1&message_id=_48061480_1#”>COLLAPSE “The Importance of Social Media and Web Analytics” Please respond to the following:* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.Use the Internet to research social media marketing strategies. Next, imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.

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