Shifts such as changes in the percentage of seniors in the population,

QUESTION

Shifts such as changes in the percentage of seniors in the population, governmental initiatives in health care, and the influence of income on health status are factors in the __________ environment.

a. Public
b. Macro
c. Competitive
d. Social

ANSWER:

ANS: B
The external environment in strategic marketing planning includes the public, competitive, and macro environments. Demographic, social, and political factors are included in the macro environments.