To meet the social and human needs of a target market, it is critical

QUESTION

To meet the social and human needs of a target market, it is critical to:

a. Assess the needs and priorities of the target market.
b. Revise the organization’s mission statement to reflect external needs.
c. Assess the internal culture and needs.
d. Develop highly sophisticated media.

ANSWER:

ANS: A
Marketing emphasizes the identification and meeting of human and social needs, which can only be known through assessment of the needs of the consumer (as opposed to the needs of the organization).