Digital Platforms, Social Media and Business Discussion

1-Read Chapter 11 of your textbook along with the Deloitte Report,
“Navigating the New Digital Divide: Capitalizing on Digital Influence in
Retail.” Then, discuss how businesses can leverage information on how
consumers use technology and social media to enhance business
performance and increase sales. Provide at least one specific example
from your own experience to illustrate your point. Your initial post
must be a minimum of 300 words and be supported by your textbook. Your
post must also be organized using APA style headings as outlined in the
Ashford Writing Center.

2-Income and social class are two factors that greatly influence consumer
behavior. Based on your reading in Chapter 12, define the concept of
consumer confidence, and explain how it influences consumer behavior.
Then, explain why a person’s social class may not change when he or she
earns more money. Your initial post must be a minimum of 300 words and
be supported by your textbook. Your post must also be organized using
APA style headings as outlined in the Ashford Writing Center.

textbook:

Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12^th ed.). Retrieved from https://content.ashford.edu

• This text is a Constellation™ course digital materials (CDM) title.