Describe the visualization process for a company that is preparing to

QUESTION

Describe the visualization process for a company that is preparing to introduce a new style of shoes. What questions will the company have to consider?

What will be an ideal response?

ANSWER

A pair of shoes is a tangible good. The company must consider the form and function of the good. Here are some examples of questions regarding form and function. Will they be dress shoes or casual shoes? Will they be for men or for women or for boys or girls? Will they be worn primarily outdoors or indoors? Will they be worn for short periods of time (a few hours) or for an entire day? Then the company will have to brainstorm the elements. What materials will the upper part of the shoe and the soles be made of? Will they be slip-ons or will they have ties or zippers or Velcro or buckles other types of fasteners? Then the company will have to conceptualize how the finished product might look using drawings, paintings, computer graphics, models, adapting existing shoes or other design methods.