What is Chrysler concerned with if it is considering how often its ads
QUESTION
What is Chrysler concerned with if it is considering how often its ads should appear?
A) reach
B) frequency
C) continuity
D) cost
E) persuasion
ANSWER
Answer: C
Explanation: C) Continuity is the timing of the ads, how often they appear, or how heavily they are concentrated within a given time period.
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