Which advertising method would MOST likely be used to sell customers l

QUESTION

Which advertising method would MOST likely be used to sell customers life insurance?

A) informational advertising
B) competitive advertising
C) direct-action advertising
D) fear-appeal advertising
E) reminder advertising

ANSWER

Answer: D
Explanation: D) Fear-appeal advertising attempts to stimulate the purchase of a product by motivating consumers through fear of loss or harm. This is very commonly used by sellers of life insurance.