Which of the following is NOT among the promotional tools used in the

QUESTION

Which of the following is NOT among the promotional tools used in the promotional mix?

A) advertising
B) public relations
C) personal selling
D) distribution
E) sales promotion

ANSWER

Answer: D
Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional tools: (1) advertising, (2) public relations, (3) personal selling, and (4) sales promotion. Distribution is NOT among the four promotional tools used in the promotional mix.