Which of the following is true of catalog marketing? A) It has only b

QUESTION

Which of the following is true of catalog marketing?

A) It has only been around for the last 20 to 25 years.
B) It consists of the mailing of promotional letters, brochures, and pamphlets.
C) It markets to consumers on television.
D) It allows customers to select products and order them from within the same publication.
E) It involves the use of recorded messages or a sales pitch from a live person.

ANSWER

Answer: D
Explanation: D) Catalog marketing consists of mailing customers catalogs, from which they may choose products to be ordered via mail, telephone, or online.