Which of the following is NOT true of direct selling? A) It is one of

QUESTION

Which of the following is NOT true of direct selling?

A) It is one of the oldest forms of nonstore retailing.
B) It often employs the use of catalogs and other forms of direct mail.
C) It consists of face-to-face selling.
D) It involves selling to customers in their homes or where they work.
E) It can take the shape of a house party, where a host sells to friends inside his or her home.

ANSWER

Answer: B
Explanation: B) Catalogs and direct mail are examples of direct marketing, not direct selling.