QUESTION
Which of the following is the most likely example of a distribution channel with three intermediaries?
A) producer to agent/broker to wholesaler to retailer to consumer
B) producer to wholesaler to retailer to agent/broker to consumer
C) producer to retailer to wholesaler to agent/broker to consumer
D) producer to agent/broker to retailer to wholesaler to consumer
E) agent/broker to producer to wholesaler to retailer to consumer
ANSWER
Answer: A
Explanation: A) If there are three intermediaries, this is most likely to take the form of producer selling to a wholesaler via an agent or broker, and the wholesaler selling to a retailer, who sells to a consumer.
Place an order in 3 easy steps. Takes less than 5 mins.