QUESTION
Which of the following BEST defines the distribution mix?
A) the system for conveying goods or services from producers to customers
B) the variety of products that are sold by a company
C) the methods a company uses to produce its products
D) the combination of tools that a company uses to promote its products to customers
E) the variety of communication devices for carrying a seller’s message to prospective buyers
ANSWER
Answer: A
Explanation: A) The distribution mix is the combination of distribution channels a company uses to get its products to customers.
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