Which of the following is NOT an example of a distribution channel? A

QUESTION

Which of the following is NOT an example of a distribution channel?

A) farmstand tomatoes being sold directly to consumers from the producer
B) T-shirts moving from producer to wholesaler to retailer to consumer
C) canned beef moving from producer to packager to wholesaler to restaurant to consumer
D) a producer using unpaid coverage by the mass media to inform consumers about a new car model
E) oil being transported by tanker from an overseas producer to your local gas station

ANSWER

Answer: D
Explanation: D) A distribution channel is any system for conveying goods or services from producers to customers. Publicity, which is using unpaid coverage by the mass media to inform consumers about a product or service, is an example of promotion, not distribution.