Direct-action advertising is best used to slowly develop a desire amon

QUESTION

Direct-action advertising is best used to slowly develop a desire among consumers for the product.

Indicate whether the statement is true or false.

ANSWER

Answer: FALSE
Explanation: Direct-action advertising attempts to stimulate an immediate, or relatively immediate, purchase of a product through such devices as one-day sales, one-time promotions, or announcements of a special event. Persuasive advertising tries to develop a desire among consumers for the product.