If the less expensive clothing lines are priced higher than most of th

QUESTION

If the less expensive clothing lines are priced higher than most of the other clothing lines sold by these retailers, then those retailers most likely believe what?

A) A significant percentage of their customers are aware of some high-end fashion designers.
B) A substantial number of their customers would be interested in expensive high-end fashion.
C) A high-end fashion designer’s fame is more likely to result from media attention than the true artistic value of his or her fashions.
D) The makers of some less expensive clothing lines would be successful if they launched high-end fashion lines.
E) Their customers make their buying decisions based on price alone.

ANSWER

Answer: A
Explanation: A) If the cost of the cheaper designer brands is still higher than other lines, then it stands to reason that the higher price is based in part on the fact that the clothing line gets the designer’s stamp of approval. If that is true, then the retailers must believe that their customers are aware of those high-end fashion designers. If customers were unaware of those designers, why would those lines be more expensive? Choice A is the best answer. Choice B has it wrong because the designers aren’t looking to sell their high-end fashions to the mass market. Choice C speculates on the reason for fame, but the passage doesn’t discuss that. Choice D suggests that makers of less expensive lines expand into high fashion, which is the reverse of what’s talked about here. Choice E wouldn’t make sense because the retailers are charging more for something with a bigger name.