Assume that Tandem decides to introduce Rider 360 as is to the Austral

QUESTION

Assume that Tandem decides to introduce Rider 360 as is to the Australian market. Which of the following represents the execution of a similar strategy?

A) Kraft introduces Oreo cookies with less sugar in China.
B) Sony introduces the UX series of “standing computers” with Japanese train commuters in mind.
C) Nokia builds rudimentary voice recognition into its cell phones for Asian markets.
D) McDonald’s serves McVeggie (a vegetable burger) in India where most consumers are vegetarians.
E) General Foods introduces its standard powdered JELL-O in the British market.

ANSWER

Answer: E
Explanation: E) When a company introduces a product “as is” to a new market, the company is using a straight extension. It makes no modification to adjust to conditions in the new market. Only Choice E represents a straight extension. Choices A and C are examples of product adaptation. Choices B and D are examples of product innovation.