Think of the functions of packaging and then tell how consumers might

QUESTION

Think of the functions of packaging and then tell how consumers might judge a book by its cover.

What will be an ideal response?

ANSWER

Answer: One function of packaging is to protect the product. A hard cover will protect a book better than a soft cover. Another function of packaging is to provide product information. Book covers often have a description of the book and comments from previous readers to help the consumer get an idea of what the book is about and how it is written. A third function of packaging is to indicate the price, which book covers do. Finally, the colors, fonts, and images on a book cover all help to give a “feel” to the book, which differentiates the book from other books.
Explanation: Packaging is the covering or wrapping around a product that protects and promotes the product. Book publishers face the unusual packaging challenge of having to develop a unique design for each new title.