Give a real-world application of co-branding. What will be an ideal r

QUESTION

Give a real-world application of co-branding.

What will be an ideal response?

ANSWER

Answer: Answers will vary. Sample answers from the text include: Target and Visa credit card; L.L.Bean and Subaru car; American Airlines Arena (Dallas); Staples SportsCenter (Los Angeles); AT&T Park (San Francisco).
Explanation: Sometimes two companies or entities will get together and combine their brands in hopes of advancing the interests of both. This is known as co-branding: Two noncompeting products link their brand names together for a single product.