Give an example from your own life about brand preference. What will

QUESTION

Give an example from your own life about brand preference.

What will be an ideal response?

ANSWER

Answer: Answers will vary. Sample answer: I prefer to purchase organic yogurt from a local dairy but will buy other brands if my grocery store is out of the organic.
Explanation: Brand preference means that consumers habitually buy the product if it is easily available but will try alternatives if they can’t find it.