Which kind of products do the six alternative pricing strategies best

QUESTION

Which kind of products do the six alternative pricing strategies best apply to?

A) convenience
B) shopping
C) specialty
D) unsought
E) business

ANSWER

Answer: B
Explanation: B) Shopping goods and services are more expensive products that people buy after comparing for value, price, quality, and style. The six alternative pricing strategies are geared toward products for which consumers make price comparisons.