QUESTION
Which kind of pricing is the technique of pricing products or services in odd rather than even amounts to make products seem less expensive?
A) discounting
B) price skimming
C) penetration pricing
D) psychological pricing
E) bundling
ANSWER
Answer: D
Explanation: D) Psychological pricing, sometimes called odd-even pricing, is the technique of pricing products or services in odd rather than even amounts to make products seem less expensive.
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