QUESTION
What is bundling?
A) This is the practice of pricing two or more products together as a unit.
B) This is the strategy in which the cost of producing or buying the product—plus making a profit—is the primary basis for setting price.
C) This involves setting a low price to attract many customers and deter competition.
D) This involves setting a high price to make a large profit; it can work when there is little competition.
E) This is when a company assigns regular prices to products but then resorts to frequent price-cutting strategies, such as special sales, to undercut the prices of competitors.
ANSWER
Answer: A
Explanation: A) Bundling is the practice of pricing two or more products so they can be sold together as a unit.
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