Which pricing strategy is likely to work best with specialty items? A

QUESTION

Which pricing strategy is likely to work best with specialty items?

A) price skimming
B) penetration pricing
C) discounting
D) everyday low pricing
E) bundling

ANSWER

Answer: A
Explanation: A) Price skimming is setting a high price to make a large profit; it can work when there is little competition. Specialty goods and services are usually much more expensive products that buyers seldom purchase or that have unique characteristics that require people to make a special effort to obtain them.