When assigning prices to things, one objective is to achieve a target

QUESTION

When assigning prices to things, one objective is to achieve a target return on investment. What is the goal of this objective?

A) to create prestige
B) to make products more affordable to certain people
C) to attract customers
D) to match or beat the competition
E) to make a profit

ANSWER

Answer: E
Explanation: E) Achieving a target return on investment is simply fancy language for making a profit, a specified yield on the investment.