The compact edition of the Oxford English Dictionary is sold with a ma

QUESTION

The compact edition of the Oxford English Dictionary is sold with a magnifying glass. This is an example of which function of packaging?

A) to provide product information
B) to indicate price and universal product code
C) to help consumers use the product
D) to promote the product and differentiate it from competitors
E) to protect the product

ANSWER

Answer: C
Explanation: C) Packaging can make it easier for buyers to use the product. Examples: Many products—sugar, olive oil, detergents—provide spouts for pouring. Some dry laundry soaps come with measuring scoops. Now some plastic squeeze bottles of catsup and mustard are packaged upside down, with spouts on the bottom. Some packaging provides a bonus use, such as jelly jars that can be used later for drinking glasses.