What is the name given to commitment to a particular brand—the degre
QUESTION
What is the name given to commitment to a particular brand—the degree to which consumers are satisfied with a product and will buy it again?
A) brand awareness
B) brand preference
C) brand insistence
D) brand equity
E) brand loyalty
ANSWER
Answer: E
Explanation: E) Brand loyalty is commitment to a particular brand—the degree to which consumers are satisfied with a product and will buy it again.
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