What is the marketing and financial value derived from the combination
QUESTION
What is the marketing and financial value derived from the combination of factors that people associate with a certain brand name?
A) brand awareness
B) brand preference
C) brand insistence
D) brand equity
E) brand loyalty
ANSWER
Answer: D
Explanation: D) Brand equity is the marketing and financial value derived from the combination of factors that people associate with a certain brand name, such as emotions, images, and loyalty.
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