3M Post-it Notes have been on the market for many years now and have a

QUESTION

3M Post-it Notes have been on the market for many years now and have always been well received. Which goal of branding is the company most likely interested in at this point?

A) to publicize the company name and build trust
B) to differentiate the company’s product from competing products
C) to get repeat sales
D) to make entering new markets easier
E) to make discontinuing a product easier

ANSWER

Answer: C
Explanation: C) The more you liked the last camping equipment you bought from REI, the more apt you are to buy from them again. If you liked your last stay at a Hilton hotel, the more probable you will stay with them in the future.