Mastercard/Virgin prepaid credit cards, Betty Crocker/Hershey brownie

QUESTION

Mastercard/Virgin prepaid credit cards, Betty Crocker/Hershey brownie mixes, Benjamin Moore/Pottery Barn paint color palettes, and Nike/Michael Jordan basketball shoes represent what?

A) individual brands
B) co-brands
C) family brands
D) private-label brands
E) manufacturer’s brands

ANSWER

Answer: B
Explanation: B) Co-branding is when two noncompeting products link their brand names together for a single product.