At this stage in developing a new product, the new product is introduc

QUESTION

At this stage in developing a new product, the new product is introduced in a limited form to selected geographical markets to test consumers’ reactions.

A) idea generation
B) product development
C) commercialization
D) test marketing
E) product screening

ANSWER

Answer: D
Explanation: D) Test marketing is the introduction of a new product in a limited form to selected geographical markets to test consumers’ reactions.