Companies consider cost of materials, production expenses, impact of c

QUESTION

Companies consider cost of materials, production expenses, impact of competition, and potential sales at this stage in developing a new product.

A) product development
B) product analysis
C) test marketing
D) commercialization
E) idea generation

ANSWER

Answer: B
Explanation: B) Product analysis is doing cost estimates to calculate the product’s possible profitability, taking into account cost of materials, production expenses, impact of competition, and potential sales.