Products that don’t fit the company’s product mix, are too expensive,

QUESTION

Products that don’t fit the company’s product mix, are too expensive, will take too long to execute, or won’t generate enough sales are addressed at this stage in developing a new product.

A) product analysis
B) product development
C) product screening
D) commercialization
E) test marketing

ANSWER

Answer: C
Explanation: C) Product screening is elimination of product ideas that are not feasible because they don’t fit the company’s product mix, are too expensive, will take too long to execute, or won’t generate enough sales.