Which of the following actions is most consistent with Nike’s goals?

QUESTION

Which of the following actions is most consistent with Nike’s goals?

A) using the same product designs for men’s running shoes and women’s running shoes
B) producing formal attire in a variety of sizes and colors for both men and women
C) focusing exclusively on shoes instead of the larger category of sports products
D) drawing a line of contrast with the company’s history by ending production of products for serious runners
E) creating a line of custom products for athletes with disabilities

ANSWER

Answer: E
Explanation: E) Nike’s goal is to “[help] athletes at every level of ability reach their potential.” So Choice E fits by helping athletes with disabilities reach their potential. Choice A goes against the notion of meeting special needs. Choice B talks about formal attire, which isn’t related to athletics. Choice C goes against Nike’s broad mission. Choice D goes too far. Nike may not be limited to that market, but that market is still part of Nike’s larger mission.