Which of the following questions is LEAST relevant to Snazzy Sodas’ ev

QUESTION

Which of the following questions is LEAST relevant to Snazzy Sodas’ evaluation of the desirability of the young male market segment?

A) What is the percentage of young males in the general population?
B) What attitudes do members of this group likely have about Snazzy Sodas?
C) How does the consumption of energy drinks by young males compare to the consumption patterns of other groups?
D) Would Snazzy Sodas be likely to target young males if it were producing a different product?
E) Are young males likely to consider a company’s reputation for social responsibility when they purchase energy drinks?

ANSWER

Answer: D
Explanation: D) Lots of issues are relevant here. Bigger segments are, in general, more desirable, Choice A. Snazzy also cares about the group’s predisposition to the brand, Choice B. If they like Snazzy, they will be more likely to try a new product from the company. Choice E is similar in this regard, because Snazzy is known for social responsibility, and if young males care about social responsibility, they might like Snazzy. Choice C would tell us how much this group consumes compared to other groups. Snazzy would want to go after regular consumers. Choice D is the irrelevant choice. The issue at hand is energy drinks, not other products.