For the purposes of marketing categories, consumers fall into five seg

QUESTION

For the purposes of marketing categories, consumers fall into five segments, or groups. Name them and give a brief description of each.

What will be an ideal response?

ANSWER

Answer: (1) geographic segmentation: dividing the market by location; (2) demographic segmentation: dividing the market by age, gender, income, and so on; (3) psychographic segmentation: dividing the market by psychological characteristics, values, and lifestyles; (4) benefit segmentation: dividing the market by benefits that people seek in a product; and (5) user-rate segmentation: dividing the market by frequency of customer usage
Explanation: (1) geographic segmentation: dividing the market by location; (2) demographic segmentation: dividing the market by age, gender, income, and so on; (3) psychographic segmentation: dividing the market by psychological characteristics, values, and lifestyles; (4) benefit segmentation: dividing the market by benefits that people seek in a product; and (5) user-rate segmentation: dividing the market by frequency of customer usage