QUESTION
What was the marketing concept era (1950s to 1990s) about?
What will be an ideal response?
ANSWER
Answer: The marketing concept era focused on a three-part marketing concept: (1) Customer satisfaction: “We need to give buyers what they expect from us.” (2) Focus on service: “Everyone, from CEO to stock clerk, should focus on customer service.” (3) Emphasis on profitability, not sales: “We need to concentrate on the products that are the most profitable.”
Explanation: The marketing concept era focused on a three-part marketing concept: (1) Customer satisfaction: “We need to give buyers what they expect from us.” (2) Focus on service: “Everyone, from CEO to stock clerk, should focus on customer service.” (3) Emphasis on profitability, not sales: “We need to concentrate on the products that are the most profitable.”
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