When developing a marketing strategy, you need a plan for what three t

QUESTION

When developing a marketing strategy, you need a plan for what three things?

What will be an ideal response?

ANSWER

Answer: (1) for identifying the target market among market segments, (2) for creating the right marketing mix to reach that target market, and (3) for dealing with important forces in the external marketing environment
Explanation: (1) for identifying the target market among market segments, (2) for creating the right marketing mix to reach that target market, and (3) for dealing with important forces in the external marketing environment