What happened during the selling era? What will be an ideal response?

QUESTION

What happened during the selling era?

What will be an ideal response?

ANSWER

Answer: Mass-production techniques led to the production of more and more goods. Suddenly it was a buyer’s market, in which there were more products available than there were buyers. This, in turn, led to the selling concept, which emphasized high-powered sales techniques to sell products.
Explanation: Mass-production techniques led to the production of more and more goods. Suddenly it was a buyer’s market, in which there were more products available than there were buyers. This, in turn, led to the selling concept, which emphasized high-powered sales techniques to sell products.