Consider the following statement: “Subsidies for green power—solar,

QUESTION

Consider the following statement: “Subsidies for green power—solar, wind, wave action, geothermal, biomass, and the like—result from the actions of elected and appointed government officials.”

There are seven outside forces that can influence the success of marketing programs. Which one does this example describe?
A) political forces
B) legal and regulatory forces
C) competitive forces
D) global forces
E) technological forces

ANSWER

Answer: A
Explanation: A) Political forces are influences that occur because of the decisions of politicians and public officials.