Consider the following statement: “People born between 1981 and 2000 a

QUESTION

Consider the following statement: “People born between 1981 and 2000 are found to be optimistic, civically engaged, self-confident, team-oriented, close to parents, and technologically focused.

People born between 1925 and 1945 are friendly, professional, and conciliating and trust credentialed expertise.” There are seven outside forces that can influence the success of marketing programs. Which one does the above statement describe?
A) technological forces
B) competitive forces
C) sociocultural forces
D) political forces
E) economic forces

ANSWER

Answer: C
Explanation: C) Sociocultural forces include cultural changes reflecting customs, beliefs, and lifestyles of groups that differ in social class, ethnicity, age, and so on. Example: Members of the generation known as the Millennials (also known as Gen Y, Net Generation, and Echo Boomers), born between 1981 and 2000, are found to be optimistic, civically engaged, self-confident, team-oriented, close to parents, and technologically focused. Members of the Silent Generation, born 1925 to 1945, are friendly, professional, and conciliating and trust credentialed expertise, according to some research.